![]() Therefore, key topics such as ethics, corporate social responsibility, sustainability, multiculturalism, shifting demographics, customer relationship management, social media communications, and advancing technologies are themes woven throughout the book. Effective marketing involves developing strategies that are in tune with rapidly changing market conditions.Instructors and students will find that, although the medium has changed, the content is fully consistent with prior editions. This third edition is the first fully digital version of THINK Marketing. As the world shifts to a greater reliance on digital media, it is appropriate that this text evolves as well.New To This Edition New and updated features of this title
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